What does the future of driving look like?
During the DTM finale 2014 at Hockenheim, Audi sent a very special car onto the racetrack. The Audi RS7 was skilfully cruising at 150 mph across the circuit – without any driver. A vision of the future come true and proof of Audi’s long-lived claim “Vorsprung durch Technik”.
In order to reach as many people as possible and to demonstrate Audi’s pioneering role with respect to piloted driving, this unique event had to be promoted beforehand. A large infotainment package – including a live stream – was to create awareness for the event among fans, followers as well as the press.