100 percent viral
Everybody knows the problem: on holidays, we normally want to relax but we end up – often in vain, though – looking for a free Wi-Fi connection to stay in touch with the outside world. This can actually become quite stressful….
In order to end this dilemma and ensure a carefree holiday for their customers, Deutsche Telekom AG has introduced the “Travel & Surf“ package. This tariff – available in over 100 countries – was promoted through a very special online campaign. In several episodes, the story of the “Wi-Fi quest” was told in a humorous fashion, aiming at a viral distribution.